Challenge 1 – Ensure sustainable consumption and production patterns

Redesign a consumer’s first encounter with a newly purchased phone that evokes an emotional response to its materials’ manufacturing processes and history.

Handheld technology has entered our lives in many directions and through multiple devices. For example, the interface of phones, and the ease with which we are able to complete both basic and daunting tasks of our day, has led to a increasingly dependent relationship on our devices. Using consumer research, business and design professionals alike know how to fulfill user needs, and therefore, connect to us through emotional and physical needs. Our loyalty to certain brands is a direct result of their intentional design, giving brands the power to disguise unsustainable practices under veils of sleek and durable products .

Large companies manufacture components all over the world and exploit communities by using convenient practices of production. They use programming (e.g. e-waste trade in) to save money, time, and resources that generate insignificant social benefits. Most of us, are unaware of the processes that occur in order to get phones in our hands.

Your task is to slow the rate at which developing countries consume new phones by redesigning the ritual of purchasing the device, and using it for the first time. Think about how designing, manufacturing, and delivering, lack in sustainable reasoning. How do these processes generate positive or negative social impact? Should some of these consequences be exposed?

Feel compelled to explore all kinds of design medium to address this topic, and aim to design significant emotional experiences!

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